Q. So, who are the winners and losers? How does BannerBean affect the key players in web advertising?

A. BannerBean adds value for all parties involved in traditional Internet advertising in the following ways:

• Advertisers benefit by gaining greater visibility for their ads and higher view-through and conversion rates.
• Ad-services benefit from the increased value and performance of the ads they serve and track for their customers.
• Site publishers benefit by gaining increased click-through revenue with minimal impact on work-flow.
• Web users benefit from an instantly intuitive means of revisiting ads of interest. A user simply clicks any BannerBean on any page he or she happens to be browsing and navigates to a desired ad without leaving the current page.

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