BannerBean provides a quick, reliable means for site visitors to display and click on-line advertisements they've previously viewed. By so doing, Bannerbean significantly increases the effectiveness and value of those advertisements and improves the overall utility of the web for those visitors.

For years, ad tracking services have identified and tracked a common behavior pattern among on-line audience members — after a period of minutes, hours, or days since viewing an ad, a web user will decide to search for the website of the ad's advertiser. The arrival of such a user at an advertisers site is commonly referred to as a "view-through."

View-through's, however, represent only the tiny fraction of Internet users who by memory, luck, or sheer tenacity manage to survive a navigational obstacle course to get to their desired sites. That obstacle course begins with the ill-equipped navigational tools common to all popular web browsers and typically ends with the tool least suited for the task — a search engine.

Advertisers, Advertising Services, Publishers, and Site visitors all is added to BannerBean advertisements after they have left the websites originally displaying those ads.

Every Internet ad is designed to elicit some combination of the following three audience reactions:

A clear understanding of the ad's message.

A spontaneous click-through to an advertiser's website.

A subsequent decision to seek the advertiser's website (e.g. a "view-through".)

Although the on-line advertising industry is heavily invested in research, metrics, advanced media, and tools that make the most of the first two audience reactions, the third reaction on the list is considered only a measurement task. BannerBean, however, is designed to make delayed responses to ads a focused process.

The problem Internet ad, however, only lasts for those brief moments in which audience reactions 2. and 3. can occur.

Like print advertising, The ability to link an audience meage-old principal, present an ad to an audience member in the hope that he or she will be compelled to visit an advertiser's sales venue. Of course the banner ad format is

Simply put, each BannerBean and its associated ad operate like a tiny web browser embedded within a web page and limited to advertising content.

Website publishers typically receive advertisements as blocks of HTML they drop into their web pages. To add BannerBean functionality to a page, a publisher simply inserts each ad's HTML block into a BannerBean "wrapper" before dropping it into the web page. The wrapper allows BannerBean software to access the ad within the page. The publisher also adds a few HTML lines at the beginning of the page that reference BannerBean's software code and CSS file.

When a BannerBean enabled page is served to a site visitor, the BannerBean software waits for content loading to finish, then locates all ads within the page and transmits their HTML blocks to BannerBean's server. The server reads a browser cookie to uniquely identify the visitor, then stores the ads based on that identification.

After the ads are stored, the server sends a history list to the BannerBean software in the visitor's browser. That list enables BannerBean's user control and software to retrieve any ad stored for the visitor in the BannerBean database. After the list is received, BannerBean controls are made visible on all ads within the page See Fig. 4.

Whenever a site visitor clicks on a navigational button in the BannerBean control, the BannerBean server is queried for the HTML block of a specific ad. The HTML is retrieved, then used to display its advertisement at the BannerBean location in the web page.

Although Internet advertising can claim bragging rights to intricate metrics and dazzling media options, the truth is unavoidable — Internet advertising is, fundamentally, an unimaginative extrapolation of print or television product.

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