It's a familiar equation — consumer frustration plus untapped profit potential equals a great opportunity for a new product or business.

In attempting to return to a rotating banner ad on a recently viewed web page, BannerBean's inventor, James Muschetto, became frustrated by a well-known browser deficiency. The back button and history list found in all popular browsers cannot reliably supply such ads because browser navigation is page oriented and cannot track content that changes independently of web pages.

Mr. Muschetto began searching the Internet for others' comments regarding the problem. Surprisingly, there were numerous complaints but not a single solution. A clear opportunity, but how could the problem be solved?

Later, ideas Mr. Muschetto was exploring for another project gave inspiration that would not only solve the problem of navigating back to rotating banners, but offer substantial value to the advertising industry.

Those ideas evolved into BannerBean — a system that promises not only increased view-through activity for advertisers, but is capable of fundamentally changing the relationship between on-line advertisers and their audience.

BannerBean is currently in its team-building and capitalization process, as well as engaged in further research, and promotion. Those interested in joining our quest to revolutionize on-line advertising may contact us using our contact page.