You've meticulously planned your web campaign, paid for stunning ads laced with video, and negotiated key buys in the hottest sites for your target audience.
And now, your campaign's success rides entirely on your ad's ability to generate mountains of click-throughs and conversions. So where are those mountains?
The answer is that mountains are never built spontaneously, and click-throughs represent only the tiny fraction of your audience willing to spontaneously abandon their desired content to visit your product's website. With industry-average CTRs hovering below 1%, it's clearly time for internet advertising to leverage behavioral traits other than simple spontaneity. But how?
In a word, BannerBean — the revolutionary, easy-to-add navigational system that enables web users to revisit advertisements long after their initial presentations.
Even if your audience is 100 clicks away, the ads they've viewed seconds, minutes, perhaps days earlier, can be just a click or two away. And with BannerBean, those clicks happen precisely when each audience member has completed his or her conscious or subconscious consideration of an ad's message and propositions. Such behavior is known in the industry as a "view-through."
Industry research has confirmed that audience members prefer the view-through response by more than two to one over traditional click-throughs.
BannerBean is the first practical, passively distributed system to control and enhance view-through behavior for Internet display advertising. In so doing, BannerBean adds new value and new life to the familiar banner ad format.
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We've just developed a BannerBean Sidebar Gadget for Microsoft Windows Vista. This tiny App. gives Vista users instant access to their BannerBean ad-content histories without the need to open a web browser. And, its operation is identical to a web page BannerBean.
The BannerBean Sidebar Gadget uses the minimum vertical space permitted for a Sidebar App. — so it can squeeze into the most crowded Vista Sidebar.
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Q. So, who are the winners and losers? How does BannerBean affect the key players in web advertising?
A. BannerBean adds value for all parties involved in traditional Internet advertising in the following ways:
- Advertisers benefit by gaining greater visibility for their ads and higher view-through and conversion rates.
- Ad-services benefit from the increased value and performance of the ads they serve and track for their customers.
- Site publishers benefit by gaining increased click-through revenue with minimal impact on work-flow.
- Web users benefit from an instantly intuitive means of revisiting ads of interest. A user simply clicks any BannerBean on any page he or she happens to be browsing and navigates to a desired ad without leaving the current page.